Sustainability

July 7, 2012
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As a social entrepreneur, I find the argument for sustainability lacking THE compelling point.

Yes, I am concerned about the ever increasing intensity of destructive weather. However, the human dimension of this crisis is a greater concern to me. What good does it do to restore the earth and leave the people who come from it (whose bone is made from the same substance as rock, whose flesh is composed of the same substance as the earth’s vegetation and whose body is 75% water, exactly mirroring the planet’s water to land ratio) to overheat in anger, frustration, and insecurity due to job loss or a lack of means to adequately sustain ourselves and our families?

Few care about environmental degradation because we don’t see ourselves in the sustainability picture. When we look at a photo the first person we search for in the picture is ourselves. Until we see ourselves as the object of the sustainability crisis, instead of sprouting trees, polar bears, penguins and other cute animals, often seen in advertisements, product packaging and other forms of public communications, the planet doesn’t have a chance.

 


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